The Jeep Brand and Vineyard Vines Announce First Collaboration

Photo credit: Jeep

Vineyard Vine, a lifestyle fashion brand known for its classic, casual attire and unique smiling pink whale emblem, is excited to announce its first partnership with Jeep, the storied SUV manufacturer. Vineyard Vines, which turns 26 this July, and Jeep, which turns 83, will launch an exclusive capsule collection honoring their mutual love of the great outdoors and adventure. Along with a campaign to win a personalized Vineyard Vines Jeep Gladiator among other prizes, the collection will debut online at vineyardvines.com and in select retailers. The partnership honors the first days of grape vines, when Shep and Ian Murray, the company’s co-founders, would drive around New England promoting ties from their personal Jeep Wrangler.

“In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard. Now, partnering with the Jeep brand for an exclusive collection, road tour and giveaway is the ultimate ‘Every Day Should Feel This Good’ moment for us,” said Shep Murray, co-founder of vineyard vines.

“We have been chasing our dream of vineyard vines in a Jeep since we were able to drive. There’s no better feeling than being behind the wheel of a Jeep vehicle. Be it an old CJ-7 or one of today’s Rubicons, the feeling is the same: boundless opportunity, freedom ahead and the ability to chase your dream! It’s come full circle and we are so happy to be able to share our love of Jeep by giving away a custom vineyard vines Gladiator Rubicon that we specified out specifically to embody the EDSFTG life,” added Ian Murray, co-founder of vineyard vines.

“The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts, as well as fans and followers,” said Kim Adams House, head of licensing, merchandising and multicultural marketing, Stellantis. “Vineyard Vines and its ‘good life’ ethos expresses a dimension of the Jeep brand’s qualities and its, ‘Go Anywhere, Do Anything’ spirit. This special collaboration creates an authentic bridge, allowing each brand’s community to demonstrate its love of both brands at the time when those golden New England summers begin.”

Summertime activities are made possible by the soft-fabric clothing in beach sunset shades from the limited-edition Vineyard Vines X Jeep capsule collection. Fans can anticipate chic and cozy caps, sweatshirts, blouses, and shorts for men and women, all of which capture the carefree spirit of both brands. In honor of this partnership, a customized Jeep Gladiator with vineyard vines will go on a promotional road trip, making stops at specific venues to display the collection, throw special events, and advertise the bespoke Jeep vehicle X vineyard vines enter-to-win sweepstakes. IMG, a license agent, brought Jeep and vineyard vines together. Visit vineyardvines.com or follow the brands on social media with the hashtag #VVJeepGiveaway to learn more about the Vineyard Vines X Jeep Collection, the road tour schedule, and giveaway details.

Vineyard Vine, a company most recognized for its smiling pink whale logo, was established in 1998 on Martha’s Vineyard by brothers Shep and Ian Murray, who decided to break away from corporate America and begin forming relationships that embodied the Good Life. Vineyard Vines offers a range of apparel and accessories for men, women, and kids in addition to their iconic neckwear. Products are offered for sale in more than 600 department and specialized stores globally.

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