The 2024 Dodge Hornet Marketing Campaign Launches

September 19th, 2023 by

Photo credit: Dodge

Dodge brings a new entry into the muscle car scene with the highly anticipated launch of the 2024 Dodge Hornet R/T, a next-generation hybrid-electric vehicle. This exciting milestone is being celebrated with the launch of the “A New Breed” marketing campaign. Fans of the brand will be able to enjoy a 60-second spot on Dodge’s social media channels, while a 30-second version will air digitally. This vehicle represents a new era in the automotive industry, and Dodge is excited to introduce it to its passionate audience. Let’s check out a few details of the all-new 2024 Dodge Hornet R/T.

The 2024 Dodge Hornet R/T is positioned as the most powerful compact utility vehicle (CUV) in its class, outperforming the competition with its ability to accelerate from 0 to 60 mph in just 5.6 seconds. The 2024 Hornet has impressive performance, which harnesses up to 288 horsepower and achieves an impressive 383 lb-ft of torque. What’s remarkable is that the R/T Performance Hybrid model matches its gasoline-powered vehicle in power while offering impressive efficiency, with an EPA-estimated total range of 360 miles and an all-electric driving capability of 32 miles (EPA-estimated) on a single charge before seamlessly switching to gasoline-powered mode.

Tim Kuniskis, the chief executive officer of the Dodge brand within Stellantis, noted that the inclusion of the Dodge Hornet R/T in the Brotherhood of Muscle marks a significant milestone in Dodge’s evolution into the future. Kunsikis stressed that this transition to electrification is focused on delivering performance and fun, not simply meeting regulations. Kuniskis emphasized that the introduction of a new member of the group will set a new template for electric hybrid vehicles. The 2024 Hornet R/T fits seamlessly into the Dodge family, maintaining the distinctive essence of the brand with its signature look, feel, and performance.

Marissa Hunter, senior vice president of marketing for Stellantis North America, highlighted Dodge’s enduring influence on the automotive industry for more than a century, stating the brand has been fueled by its fans and their support. Introducing the 2024 Hornet R/T as an innovative electrified compact utility vehicle in order to communicate to drivers the essence of Dodge, characterized by attitude, power, and performance. The new 2024 Dodge Hornet redefines the CUV segment with a class-leading set of performance features, including an innovative hybrid powertrain and the exclusive PowerShot feature that delivers an extra instant 30 horsepower boost. Standard all-wheel drive and high-performance elements such as Brembo brakes and two-stage suspension complete an unmatched dynamic driving experience.

A history that spans more than a century in America, the Dodge brand has kept the legacy of brothers John and Horace Dodge alive. Today, Dodge continues to lead the way as a pure muscle brand, offering SRT Hellcat variants of the Dodge Challenger, Dodge Charger, and Dodge Durango, as well as the introduction of its first high-performance electrified vehicle, the Dodge Hornet R/T. Together, these vehicles cement Dodge as the most powerful brand in the U.S. automotive industry, standing out with the most power across its product lineup. Want to find out more about Dodge vehicles?

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