Stellantis Pro One Commercial Vehicle Offensive
Photo credit: Stellantis
Stellantis has announced the Pro One Commercial Vehicle Offensive to boost global leadership. Pro One is part of the Dare Forward 20230 strategic plan. Stellantis will offer six iconic brands including Ram, Citroën, Fiat, Opel, Peugeot, and Vauxhall. Stellantis Pro One customers will have exclusive benefits from class leading vans, pickup trucks and other mobility options. Additionally Pro One customers will also have access to leading and next generation electrified propulsion systems, fully connected vehicle technologies and a business partnership mindset to grow profitability and minimize cost. Commercial Vehicles Business today accounts one-third of Stellantis Net revenues to be 1.6-million-unit sales annually.
The Dare Forward 2030 strategic plans listed a few goals including doubling commercial vehicle net revenues by 2030, a 40% electric vehicle sales mix, and generating 5 billion in service revenues. On Monday, October 23 Stellantis Pro One launch will reveal a fully renewed van lineup for each brand. Many vans will feature second generation zero-emission powertrains, fully connectivity, a unique hydrogen solution, and top-level autonomous driving assistance systems. North America will soon see the upcoming electrified vans and pickups, including the 2025 Ram 1500 REV and Ram Promaster EV.
“We are launching Pro One to leverage our undeniable commercial vehicles leadership – six brands, one force, which accounts for one-third of Stellantis net revenues,” said Jean-Philippe Imparato, head of the Stellantis commercial vehicles business unit. “As customer expectations grow more complex and diverse, we are here to address each specific need with a dedicated solution. Our mission is to stand side by side with our customers around the world and deliver the products and services that help them thrive.”
Stellantis leads the industry in commercial vehicle sales in Europe with a 31% market share and South America with 28%. The Middle East and Africa take the second position, with the North American market in third. The Pro One strategy is also piloting a program with Qinomic, using Stellantis’ Circular Economy expertise, intending to extend the lifespan of internal combustion can fleets with an electrification conversion. A customer-centric approach together with market trends, Stellantis will offer a new factory-built model for the large delivery van. The larger van will feature equipment aimed to be made more efficient for drivers, a roll-up door at the back and a pocket door on the side for more access.
Over 20,000 global sales, Pro One 360- degree program will offer brand product specialists, content advisors to help choose the right vehicle, depending on the customers capabilities and expectations. Stellantis has over 400 global partnerships in 34 countries who represent 50% of commercial vehicle sales. Through the brands Dare Forward 2030 plan 100% of its new pickups and vans will be electrified, and offer over-the-air updates from 2026 and forward. All actions are planned around the continuation of business, with the ultimate goal of reducing fleet downtime and lower cost of maintenance. Offer services such as digital maintenance monitoring, eco-drive coaching, charge management software to optimize EV fleets with real-time driver alerts.
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