Ram Truck Brand Launches New Global Marketing Campaign for The Latest Movie Hit “Twisters”

Photo credit: Ram

The legendary summer action film “Twisters,” a production of Universal, Warner Bros. Pictures, and Amblin Entertainment, is scheduled to hit theaters on July 19. As a result, the Ram Truck brand and Universal Pictures are collaborating once more. The brand-new Ram commercial, “Answer Your Calling,” heralds the return of the heart-pounding, big-screen thrill experience that immerses viewers in one of nature’s most amazing and destructive forces.  Star of “Twisters,” Glen Powell, plays a figure in the campaign video that drives a Ram truck through dangerous weather.

 The global “Answer Your Calling” campaign will be launched across the Middle East, Asia Pacific, North America, and Europe. The 30-second cross-channel video “Answer Your Calling” is a part of the Ram brand’s official YouTube channel as well as broadcast and social media platforms like Facebook, Instagram, and TikTok. It is part of the brand’s U.S. marketing campaign.

“When the ‘Twister’ film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck,” said Olivier Francois, global chief marketing officer, Stellantis. “When we learned that Universal Pictures was filming ‘Twisters,’ there was no doubt that a Ram truck would again appear as the movie’s heroic vehicle. The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer.”

 “As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge,” said Powell. “I’m incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere.”

“Answer Your Calling” is the third installment in the continued evolution of Ram Truck’s advertising campaigns and takes viewers on the ride of their lives as powerful Ram trucks help the film’s stars chase, evade and outmaneuver everything Mother Nature throws at them. Star of “Twisters,” Glen Powell, plays a figure in the campaign video that drives a Ram truck through dangerous weather.

The global “Answer Your Calling” campaign will be launched across the Middle East, Asia Pacific, North America, and Europe. The 30-second cross-channel video “Answer Your Calling” is a part of the Ram brand’s official YouTube channel as well as broadcast and social media platforms like Facebook, Instagram, and TikTok. It is part of the brand’s U.S. marketing campaign. This summer, the thrilling big-screen adventure that takes you up close and personal with one of nature’s most amazing—and destructive—forces returns with the epic studio disaster film. 

From the creators of the Indiana Jones, Bourne, and Jurassic series comes “Twisters,” the modern-day sequel to the 1996 hit film “Twister.” Under the direction of Minari’s Oscar-nominated writer-director Lee Isaac Chung, “Twisters” stars Anthony Ramos (“Transformers: Rise of the Beasts”), Glen Powell (“Top Gun: Maverick”), and Daisy Edgar-Jones (“Where the Crawdads Sing”) as equal forces with conflicting agendas who band together to attempt to predict and perhaps even tame the tremendous power of tornadoes.

Edgar-Jones plays Kate Carter, a former storm chaser who now lives in New York City and analyzes storm patterns on screens securely after having a terrifying tornado encounter during her undergraduate years. Her pal Javi (Ramos) entices her back to the wide plains so she may try out a novel tracking device. She meets Tyler Owens (Powell) there, the flamboyant and impulsive social media star who loves to share his wild and storm-chasing escapades with his wild group on social media—the more daring, the better.

When storm season heats up, never-before-seen scary phenomena break loose, putting Kate, Tyler, Javi, and their teams right in the middle of multiple storm systems converging over central Oklahoma and putting them in the fight of their lives.

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