Jeep Continues To Sponsor The X Games After 20 Years
Photo credit: Jeep
Jeep is honoring 20 years as the exclusive automotive sponsor of X Games Aspen 2023, displaying the automakers latest vehicles and off-road features. On Sunday, January 29th, the Jeep Presented: X Games Aspen Best in Show presentation was held to commemorate one of the top X Games athletes. At the X Games site, several Jeep vehicles were on hand for several X Games attendees to get an up close look. The X Games attendees had a great opportunity to explore this year’s new vehicles in the Jeep Theater where they could also see the starting line, the track-style track, the corral, and the TV stage. The vehicles on display at the Jeep Theater included the Jeep Wrangler 4xe Rubicon, Gladiator Rubicon, Wrangler 4xe Willys, Grand Cherokee 4xe Trailhawk, and Grand Cherokee 4xe Summit.
The Jeep Theater provided a break from the track for all of the racing fans and allowed them to watch the X Games events from the theater while enjoying the great outdoors. While inside the theater, patrons were able to enter the 2023 sweepstakes for a chance to win $100,000 on any available Jeep vehicle. Registrants also had the opportunity to take a tour of the vehicle with a product specialist and win a Jeep giveaway while supplies last. The title Jeep Presents: X Games Best in Show was received from the X Games panel, and also commemorated one of the event’s top athletes throughout this year’s competition. The winner of the competition was announced and received a Jeep Golden Grille X Games as a prize.
“Our 20-year partnership with the X Games has provided an authentic venue for the Jeep brand to interact with like-minded outdoor and sports enthusiasts who share an uncompromising desire to seek adventure and blaze their trail, one that is not defined by boundaries,” announced Jim Morrison, senior vice president and head of the Jeep brand in North America.
With more than 80 years of unique 4×4 heritage, Jeep has become an authentic SUV brand that meets the unique ride-hailing needs of individuals seeking extraordinary journeys as each Jeep vehicle has great capability, craftsmanship, and versatility. Jeep offers a wide variety of vehicles in the Jeep brand in terms of safety and security for all types of travel. The automaker features a premium customer loyalty and customer service program called Jeep Wave which is available on the entire Jeep 4×4 lineup, this program provides Jeep owners with several exclusive benefits and advantages such as maximum attention and assistance 24 hours a day. All Jeep vehicles will have an electrified version starting in 2025 as the automaker has the initiative of global electrification and achieving zero-emission freedom.
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