Jeep Brand Honors 20th Anniversary of The Jeep Beach Event

May 4th, 2023 by

Photo credit: Jeep

The Jeep® brand recently celebrated the 20th anniversary of Jeep Beach with an impressive event in Daytona Beach. This celebration brought together more than 30,000 Jeep 4×4 SUV owners to enjoy a weekend full of exciting activities and adventures on the beach. Jeep Beach is an annual event that has been held in Daytona Beach for 20 years. This event is an opportunity for Jeep 4×4 SUV owners to come together and share their love for the Jeep brand. This year, Jeep Beach was even more special due to its 20th anniversary. The event kicked off on Thursday, April 20, and ran through Sunday, April 23. During these days, attendees could enjoy many exciting activities such as obstacle courses, custom Jeep displays, beach rides, and much more. 

One of the most exciting activities of the event was the Jeep Beach Parade. At this parade, more than 2,000 Jeeps were retrieved and paraded down the main street of Daytona Beach. Custom Jeep owners had the opportunity to show off their driving skills and abilities while displaying their unique vehicles. Another popular activity at Jeep Beach featured the Jeep Beach Vendor Village. Here, Jeep owners could purchase products and services for their vehicles, such as custom parts, accessories, and more. There were also opportunities to meet Jeep brand representatives and learn more about the brand’s history and new models.  

Jeep Beach additionally featured several charities that work to support veterans and their families. Jeep and Jeep owners have worked together to support charities for many years, and this event was no exception. Jeep Beach was an exciting event that brought together more than 30,000 Jeep 4×4 SUV owners in Daytona Beach. Attendees had the opportunity to participate in many exciting activities and meet other Jeep owners from around the world. Jeep Beach is further proof of the Jeep brand’s strong commitment to the Jeep ownership community and devotion to delivering high-quality vehicles and exciting adventures.  

“The Jeep community is as strong as I’ve ever seen it. Our fans have always demonstrated an unmatched love for the brand and are incredibly passionate about their Jeep vehicles. We saw more than 230,000 Jeep brand enthusiasts throughout the week, and with more than 30,000 Jeep 4×4 SUVs on site, I don’t think I’ve ever seen two alike,” announced Jim Morrison, senior vice president and head of Jeep brand North America, behind the wheel of Magneto.    

Jeep Beach’s 20th-anniversary celebration proved to be a resounding success. The Jeep brand has once again demonstrated its commitment to the Jeep customers and the Jeep community. This event provided the perfect opportunity for Jeep 4×4 owners to come together and enjoy an exciting experience at the beach. In addition, the Jeep brand showed a commitment to the charities that support veterans and their families. Without a doubt, Jeep Beach turned out to be a unique and memorable experience for all attendees.

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