Fiat Plans To Release An All-New Fully Electric 500e
Photo credit: Fiat
Fiat CEO and global Stellantis CMO Olivier Francois officially announced plans to launch the new fully electric Fiat 500e in North America at the 2022 Los Angeles Auto Show. The all new electric Fiat 500e will be arriving in North America in early 2024, marking an expansion in FIAT’s global journey outside of Europe. Oliver Francois said “Since 1899, FIAT has Played a role in developing mobility, not only delivering vehicles to the masses, but also pursuing a social mission and riding the wave of ‘what’s next’. Today, more than ever, we are facing a global revolution, which means that customers are looking for more than just a car and we intend to embrace their changing needs. The new 500e is more than a car, it is a social project to feed America’s appetite for change toward sustainable mobility. We want to introduce America to EVs with our icon, the Fiat 500, because this is the right thing to do. On a corporate side, we need to trailblaze new pathways and it will be a privilege for our new 500 to help lead change. On the human level: it is a commitment to taking customers into the future of mobility … again.”
In the present day the automotive industry is embarking on a big change by moving to sustainable mobility. The change to electric vehicles is not only about the technology uprising but also about reinventing the customer’s automotive experience, embracing the different needs of people and the planet. And FIAT is the best brand in the U.S. for that revolutionary role, using the Fiat 500e as a tool to help introduce electric vehicles to American driveways. The Fiat 500e is the ultimate fashion accessory, it is fascinatingly cool, small and Italian. You must got electric if you want the Fiat 500e because that is the only way it will be offered in North America.
Oliver Francois, during the press conference, outlined FIAT’s plans in North America and announced the official reveal of the North American 500e will be held next year at the 2023 Los Angeles Auto Show. On stage during the press conference, three 500e one-off concept designs by Armani, Bvlgari and Kartell were revealed, reflecting Italian craftsmanship, creativity, and sophistication. A “made in Italy ” symbol around the world. The three exclusive unique concepts embody the three souls of the new electric Fiat 500e, sustainable design, sustainable luxury and sustainable fashion. The undisputed king of the world of Italian elegance, Giorgio Armani, is the only one that can interpret the style of the 500 Giorgio Armani.
The “GA” is a strong feature of the wheel design and customizes the fabric of the soft top, while the amber-colored windows raise the car’s level of harmony and sophistication. Bvlgari’s one-off B.500 MAI TROPPO pays tribute to craftsmanship and beauty. A saffron-colored pearlescent paint emphasizes the character of the car as a jewel. The 500 Kartell features a monoblock color concept where materials like metal, glass, rubber, plastic and fabric are interpreted in the same color. The blue derives from Yves Klein blue, a universally recognized color iconic to the Kartell.
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