Daytona Jeep Beach Parade was a Success

May 10th, 2024 by

Photo credit: Jeep

The 21st anniversary of the Jeep Beach Parade was recently celebrated from April 19–28. bringing together owners and fans for a week of unparalleled freedom and enjoyment in the sun from all across the nation. The yearly 10-day event was highly anticipated, with over 40,000 Jeep 4x4s participating. The turnout was higher than the year before. The joyous Jeep Beach parade on Sunday spanned more than six miles.

In addition to the weeklong event’s final parade on Sunday, April 28, fans had the rare chance to ride the Jeep obstacle course at the Daytona International Speedway’s start/finish line with a professional driver in 2024 Jeep 4x4s, including the electrified Wrangler 4xe, Wrangler 392 and Gladiator Rubicon.   In addition to the weeklong event’s final parade on Sunday, April 28, fans had the chance to ride the Jeep obstacle course at the Daytona International Speedway’s start/finish line with a professional driver in 2024 Jeep 4x4s, including the electrified Wrangler 4xe, Wrangler 392 and Gladiator Rubicon. 

“Recognized as one of the most significant events exclusively for Jeep enthusiasts, we celebrated yet another milestone year of this legendary gathering at Daytona Beach this weekend with over 10,000 Jeep SUVs driving the Jeep Beach Parade,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “The Jeep 4x4s and their owners celebrating the event showed up in force, each as unique and devoted to the brand as the next, and stretched an incredible 10 miles long along the parade route.”

On October 13, 2017, Jeep Beach, Inc., a 501(c)(3) nonprofit, was founded to enhance fundraising. Jeep Beach, Inc. is governed by a seven-member executive board. Jeep Beach is made possible by the hundreds of volunteers in the community. Jeep Beach, Inc.’s planning enables the event to collect more money for our organizations while providing an excellent experience for vendors and spectators. 

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